Critical Thinking Case Study Essay

Describe both assumptions you see in any documents.Kelly doubting Thomas Senior Engineer, convergence Development1. false AcuS give nonices customers would non be happy with rightful(prenominal) anything buzz offed and opened.2. imitation whang did not ware any technology experience previous rail line in the cereal industry.3. put on swob was talk of the t sustain to the programmers with pop out Kellys knowledge or consent.4. Assumed slick wanted to continue arguing on email. slick fifty Director of Marketing1. Assumed the customer would be happy with anything darted on the market from AcuS basin2. Assumed programmers could survive in the invigorated rear.3. Assumed a youthful reaping transmit would be simple to achieve.4. Assumed that Kelly Thomas would go a presbyopic with her regarding the Operation optimize5. Assumed that the Operation Optimize could be despatched in 6-months6. Assumed that meeting with Kelly Thomas in psyche would rectify the situatio n. bead OConnor CEO1. Assumed Pats work ethic and experience in previous job ordain automatically derive the stanch and r distributively AcuScans tar discombobulate market.2. Assumed the staff would not tolerate any parley or personnel issues.3. Assumed in that location would be a work out crisis.Chris Martinas VP, Product Development1. Assumed that it would not take much fourth dimension to produce and launch a new harvest-feast.2. The emf return for rootage course of study would outlay with substantial ROI.THE CONFLICT2) Explain the arguments do by each of these people.Kelly Thomas argued that the new output features could not be organiseed yet alike(p) that and was detailed with planning, testing and quality control and could colossal chance upon the features completely work by August. Kelly alike stated that since the layoff two years ago, and 25% less programmers, they do not gain the time or manpower for the product successfully to launch in time.Pat La mbert argued that Retail is the answer or else of airports and store security for the new iScanner product to modify sellers to key incoming customers, with some(prenominal) high-tech features can be developed as a specimen by August and at angiotensin-converting enzyme detail Kelly admitted to it not being a hassle to make the iScanner market-ready in time.Chris Martinas argued that Secur-A was, AcuScans competition was working on a new product so AcuScan necessitate to go into a several(predicate) market and launch a new product by early on 2004 or Secur-A would be on the top of the market. drib OConnor argued that take down though AcuScan was facing reckon dilemmas they can find a way to launch the new iScanner.3) Evaluate each argument.a. Kelly Thomas Kellys argument was logical for the most part due to the fact he used the numbers pool and man hours from the branch iScanner launch and he did not want to jeporize his and AcuScans reputation by throwing unneur otic a flimsy product launch.b. Pat Lambert Pats predilection on foundation a new product in a new market was a positive one, in fact, a great merchandising strategy to be the first friendship on the market with a new product to get ahead of competition.c. Chris Martinas Chris does get in that to gain and maintain theirtargeted market, a budget deficit would ask to be put in follow through because he believes it is important to have a product launch in a new market.d. drop cloth OConnor Although Cliffs argument deems logical, it becomes unbeknown(predicate) there are major budgetary issues with AcuScan and to launch the iScanner correctly, there are numerous an(prenominal) other decisions that need to be involved, this may include more lay-offs. Cliff is basing the fact that this new launch in a new market give take nominal cost in time and money because AcuScan has through it in the past.4) Describe specific fallacious arguments, and identify the people who hold them.Pat had a fallacious argument by stating that since other staff members had been with the troupe longer than Pat, they had a great deal invested in the bon ton and knew what they had to accomplish in order to get a new product off and running.Chris make a fallacious argument well-nigh the go with being on top again if the company developed a new product. But the since it is unknown, there is no evidence or research at this point the company cannot be certain of this fact.II CONCLUSIONS1. Describe all problems in this situation.2. For each problem, draw in the data, arguments, and reasoning that contribute to each problem.AcuScan was faced with many problems trying to produce and launch their new iScanner. wizard main issue was the fact of AcuScan was planning to develop a new product when the company was already facing budgeting issues. Another problem was the staff at AcuScan not meeting face-to-face preferably they relied in the first place on email to correspond with o ne another. Brainstorming, marketing product launches, and budgeting meetings could have benefited the staff and issues could have been handled different and resolved. Cliff, theCEO should have taken initiative and interjected about the major communication issue the staff was having with one another.Use your reasoning to complete the worksheet below.3. What is the underlying problem that is the base cause of the infringe in spite of appearance the company?The underlying problem that caused the majority of the issues at AcuScan was the wish of communication amidst department staff members which resulted in fallacious emails, snide, unnecessary comments which led to lack of production.4. alternating(a) solutions. Due to the budgetary issues that were upon AcuScan, instead of a involved new product launch, expanding the iScanner into industries such as hospitals, colleges and steady government offices instead of expanding the new iScanner into the retail environs where the comp licated launch requires many additional features is a possible solution, opus keeping the idea for the retail industry on the shelf for future product launches.6. Which solution will you recommend to the CEO? why? Since some(prenominal) solutions are important, I would mention both to the CEO. Since communication is the backbone of an organization, I would bring up that issue first.Part II Executive Summary1. offer and ScopeThe purpose of this summary is to analyze the issues on entry the new iScanner from AcuScan and rectify any facts pertaining to the potential launch. The setting includes various communications between colleagues and issues that resulted from that dialog. In finish the problems will be stated, solutions formulated and recommended results to rectify these problems will be discussed.2. Summary of the SituationThe conflict between several key persons at AcuScan is hindering the growth of the firm and is causing havoc in receiving positive results for this poten tial new product launch. Secur-A, AcuScans, main competitor is just 4 months from launching their new product so it is believed to be absolutely essential to the survival of AcuScan to stay put them to market with a successful product as well.3. Key PointsPat Lambert the new director of Marketing, and Kelly Thomas chief of the software development team, cannot agree on the length of time and the number of program hours it will take to bring the new product to market. Kelly states that even with current staffing levels, they do not have the time or manpower to launch a new product the correct way.Pats states that a prototype can be built within the timeframe and budget however, neither Pat nor Kelly can compromise.Chris Martinas VP of Product Development believes that Pat and Kelly can work out their differences together. Chris does not quite understand the magnitude of programming involved with this launch though. ratiocinationsAs a result of fallacious emails to one another re garding the new product launch for Pat Lambert and Kelly Thomas both tonus alienated and find it hard to compromise on the new iScanner Retail Project. The fallacious emails between Kelly and Pat are regarding their disagreement about the capabilities of the software human body team and the man-power to create programming for all the features in the new iScanner. Pat is not quite experient in dealing with software programmers, their processes and requirements. Pat and Kellys emails result in emotional and defensive and softness to listen to each other and cooperate on the new iScanner launch so it does not happen.Conclusion and RecommendationsIn many cases, conflict in the workplace just seems to be a fact of life. Many have seen situations where different people with different goals and needs have come into conflict. And we have all seen the often-intense own(prenominal) wrath that can result.The fact that conflict exists, however, is not needs a bad thing As long as it is r esolved effectively, it can lead to personal and professional growth.In many cases, effective conflict resolution skills can make the difference between positive and negative outcomes.The good news is that by resolving conflict successfully, you can solve many of the problems that it has brought to the surface, in addition to getting benefits that you might not at first expectMy recommendation would be to get Pat, Kelly, Chris and Cliff into a room for a face-to-face meeting. The point of this is to increase the understanding which is compulsory to resolve conflict and it expands peoples sensation of the situation, giving them an insight into how they can achieve their own goals without undermining those of other people. Additionally, if is resolved effectively, team members can develop stronger mutual respect, and a renewed faith in their ability to work together and after allowing a brief period of venting, the meeting can be called to order.At this point I would recommend that all emotion be excluded from the communication process, so that the first of many beneficial and productive brainstorming sessions can begin. Another thing I would recommend is to re-vamp the iScanner launch so the product launch is conducive to the budget and to better fit the companys abilities. For instance, instead of launching a complicated product, possibly expand the current iScanner into other industries such as hospitals, colleges and the government, while adding possibly one or two features. The iScanner retinene scanner will perform the same functions as its current version with possibly one or two new features to keep within the companys budget. Keeping the expansion of the Retail iScanner idea on the backburner to launch in a year or two but after Secur-A launches their product. referApollo Group (2003). UOP Assessment. Retrieved 4/19/08, from https//mycampus.phoenix.edu